Let's build the future together
Let's build the future together
I am deeply passionate about empowering organizations and individuals to unlock their true purpose and unleash their full potential. My extensive expertise includes various aspects of geospatial technology, including GIS, mapping, analysis, data management, and geographic thinking. My skill set encompasses a wide range of abilities that extend from product design to marketing and business strategy. Throughout the past decade, I have played a pivotal role in shaping the product strategies of numerous businesses, securing investor funding, revitalizing organizational branding, driving sales growth, and fostering collaboration. Drawing from my extensive background as a former Esri executive and business owner, I leverage my experience and network to empower clients to achieve consistent year-over-year growth. My distinctive approach to business embodies the essence of spatial thinking, bringing geospatial concepts to life for organizations worldwide.
With 28 years of experience as the former Chief Marketing Officer (CMO) of Esri - a leading GIS company, I spearheaded the growth of the small company into a market leader, generating over $1 billion in revenue. Throughout my tenure, I led a dynamic team of industry experts, driving innovation and transforming the geospatial landscape. From transitioning the organization from desktop to server to launching the first geospatial Software as a Service (SaaS), I have consistently been at the forefront of cutting-edge solutions. My passion for innovation extends beyond marketing, as I bring expertise in business development, startup due diligence, and product strategy.
I collaborate with a diverse range of clients across multiple industries, such as:
I am fully prepared to support you in developing a comprehensive strategy that propels your business forward and expands your market presence within the GIS and geospatial industry.

The current version of GIS can be seen as a 1.0 model—built in an era when computers were in their infancy, and storage and processing power were both limited and prohibitively expensive. It was originally tailored to meet the needs of landscape architects and urban planners. However, since those early days, computing technology has advan
The current version of GIS can be seen as a 1.0 model—built in an era when computers were in their infancy, and storage and processing power were both limited and prohibitively expensive. It was originally tailored to meet the needs of landscape architects and urban planners. However, since those early days, computing technology has advanced dramatically, and the demands for managing, analyzing, and modeling geospatial data have evolved significantly. Despite this progress, the foundational design of GIS, still widely in use, has become outdated and no longer meets modern requirements.
Geography allows us to shape the outcomes of our actions thoughtfully while harnessing the innate genius of nature.

Watching the devastating Southern California fires has left me overwhelmed with both sadness and frustration. Sadness for the countless lives permanently changed by this inferno, knowing that recovery will take decades. Frustration at the persistent unwillingness of society and governments to confront the undeniable reality of climate change and its existential threat to our planet.3

The election of the Trump/Vance ticket signifies a fundamental shift in the United States government, opening the door to different opportunities. Implementing Project 2025, the blueprint for a new America will require geospatial technology and expertise. From a high-level point of view, the new regime will focus on extraction, including natural, human, and financial resources.

Cloud-Native Geospatial represents a significant shift in how geospatial data is processed, stored, and analyzed. This approach offers GIS Professionals greater scalability, allowing them to handle massive datasets without relying on traditional and often limited on-premise infrastructure. Additionally, the cloud-native approach enhances collaboration and reduces cost.
For decades, Geographic Information Systems (GIS) have helped people see the world differently. Planners, governments, corporations, researchers, and nonprofits use GIS to uncover geospatial relationships, manage resources and infrastructure, develop integrated plans, operationalize maps, and shape better futures. But as with many maturin
For decades, Geographic Information Systems (GIS) have helped people see the world differently. Planners, governments, corporations, researchers, and nonprofits use GIS to uncover geospatial relationships, manage resources and infrastructure, develop integrated plans, operationalize maps, and shape better futures. But as with many maturing technologies, GIS is entering a troubling phase—a process some call “enshitification.”
Have you ever noticed your favorite app or software becoming less useful over time? It starts with small annoyances—more ads, features moving behind a paywall, or a clunky interface that never seems to get fixed. This slow decay isn’t a coincidence. It’s a process known as “enshittification,” and it’s affecting industries everywhere, including Geographic Information Systems (GIS).
By all accounts, 2025 was a year of turmoil and upheaval. The year began with widespread layoffs in the US Federal Government which was poorly managed and chaotic, sending shockwaves through the GIS and geospatial industries. These changes deeply affected professionals across the industry, leaving many careers in limbo. Simultaneously, fu
By all accounts, 2025 was a year of turmoil and upheaval. The year began with widespread layoffs in the US Federal Government which was poorly managed and chaotic, sending shockwaves through the GIS and geospatial industries. These changes deeply affected professionals across the industry, leaving many careers in limbo. Simultaneously, funding for critical projects were slashed, particularly those related to climate, Earth sciences, human health, infrastructure, global stability, sustainability, alternative fuels, and more.
The ongoing turmoil in the United States is creating ripple effects across numerous sectors, including the GIS/Geospatial industry. However, by taking a broader view, we can identify a few key areas where significant change emerged.
🎙 Launching a company is challenging, with short-term obstacles often hindering long-term success. The journey to success isn't always clear. Gain insights from Linda Stevens, a former executive at a billion-dollar tech company. Discover how she helped transformed a struggling startup into a leading global geospatial powerhouse.
🎙 Tune in as Linda Stevens shares insights into how Marketing is key to long-term company growth. But it is not all about clicks and newsletters. Learn more about how she helps create, grow and expand the GIS market.
Linda Steven's journey in geospatial began in the 1980s as a geographer, programmer, and technical evangelist at a small startup in Redlands, CA, known as ESRI. Her career reflects various experiences, from digitizing and developing geospatial algorithms to becoming an industry expert, Chief Marketing Officer, and Advisor. Her passion for solving problems through a geospatial perspective has been instrumental in transforming ESRI and the GIS industry from the ground up to a multi-billion-dollar sector over the past 30 years. Despite ongoing challenges for women in the male-dominated tech and geospatial markets, Linda remains a steadfast advocate for change in this ever-evolving industry.
Dive into geospatial innovation with the MyGeoTokens team in an enlightening discussion featuring Linda Stevens, a geospatial expert with an impressive resume. Explore Linda's extensive background in developing Esri platform solutions and her visionary outlook on the future of maps and geofencing for NFTs. Discover the potential of geospatial technology in validating and securing data, enhancing real-world experiences, and paving the way for groundbreaking use cases in various industries through our Web3 MyGeoTokens app.
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